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Showing posts with label Digital Marketing. Show all posts
Showing posts with label Digital Marketing. Show all posts

5 Digital Marketing Jobs for a Fresher

Getting a job is not the difficult part, the difficulty lies in deciding which job you want. The foundation of any career requires intensive research, awareness about the field and its latest news. And if digital marketing is the field you have decided to enter then chances are that you're still getting to know the variety of job options this field has to offer. Among the various different career paths in the marketing industry, some require a particular set of skills while others are based on aptitude and natural abilities. This article talks about 5 jobs whose trajectory is bound to increase in the coming few years and can definitely be given a shot by a fresher.

SEO/ SEM Specialists
Anyone who is aware of the technical aspects of digital marketing and can also balance the managerial end of the spectrum, will hold a pivotal role in a digital company. Since search engine algorithms are always fluctuating, hence this field is a little difficult to specialize in. Every business nowadays wants to rank on the top and with SEO/ SEM playing a major role in doing so, this trend is not going to slow down any sooner.

Content Managers/ Strategists
The only reason why a brand is able to communicate with masses is because of the kind of communication they use. And that responsibility falls on the shoulder of a content person. It will be your responsibility to create a social media strategy, engage people through videos and visuals. You should also be able to coordinate with different clients at the same time. Creativity is a quality that is required at all times from a writer.

Designer
A digital marketing company will also look after the development of websites and digital marketing applications. A UX Designer may or may not be well versed with the technical background but will still have a sound knowledge when it comes to designing. An in-depth knowledge of both the product and the targeted audience is expected from a designer since these details are reflected on the designs.

Digital Marketing Managers/ Youth Marketing Managers
Managerial experience is the primary role that a Manager has to have. Strategic planning and execution along with financial forecasting are some of the key responsibilities that a manager will have. As for a youth marketing manager, the responsibility majorly focuses on dealing with youth and how their influence can act as a kick starter for any brand. Any youth marketing company in Delhi will have requirements for this post. And since this is a rapidly growing field, freshers should definitely give this job profile a chance.

Analysts
For someone who belongs to the programming background and has an in-depth knowledge of the latest technologies like Artificial Intelligence, Big Data, Machine Learning and Data Analysis, Analyst is the perfect job. Creating a system using these technologies and applying it to strategic marketing is highly in demand these days.

Digital Marketing is a field that is wide and has a specific job according to everyone's skills and knowledge. As a fresher this might seem intimidating in the starting but these 5 jobs majorly comprise of the marketing field and should be enough for you to get going and start applying for jobs.
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A dynamic way to hire PR professional & their benefits


If a tech company needs public relations they could hire a tech pr firm. These companies specialize in promoting tech companies by any means they can. Usually they use tech to tell people about the company. By using the web the firm helps to build awareness of this new tech company. They help companies build their public platform and do what any pr firm will do for their clients, except most of it is to use technology to advertise them.

PR professional


 A boutique PR agency will handle more than just tech firms. This type of firm will use media and reach out to reporters so their clients will get the kind of coverage that will help them. A boutique pr. agency works with anyone or any company who needs them to do publicity. This kind of agency will work with all types of media outreach, media planning and all kinds of communications services for both small and large corporations. They create a campaign that is high powered and will touch on all the various media at the same time to promote their clients in the best way possible.

Many times boutique pr. agencies will help to alleviate controversy within a company or build up a reputation. Some use specially made videos to achieve their ends. The agency will work with the company to do whatever needs to be done in all areas so that whatever the client wishes will be done. Boutique pr. agencies come in all sizes, but mostly they are small or medium. The larger ones have the capacity to do research for their clients and therefore they can help more with branding and advertising. The smaller ones can still help, because they work on targeting the most influential people to spread the message. They use social media, journalists and news media to help disseminate the information about their clients.

Tech companies as well as other companies use boutique pr. agencies, because they afford them more variety in promoting their businesses. However, if a company only wants to promote itself on the web using a tech pr. firm would work. Advertising a new blog or a new website for a tech company can easily be done by tech pr. firms. Tech pr. firms understand how to get the message across to journalists and media for greater sales for the tech company. Their methods vary, but mainly they are centered on using technology to promote tech companies. They also plant stories in tech magazines so the company will be seen by a wide audience of people who are interested in gaining more tech.

Both of these agencies charge a fee and boutique pr. agencies charge from $75 - $200 an hour according to  PowerHomeBiz.com.  The companies that hire these firms expect them to deliver and many times they do and increase the profits of all concerned. The message of both agencies is always to push the needs of their clients so that the clients will benefit.

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