With digital disruption, CAs need to leverage the online platform to improve the visibility of their practice and reach out to a wider audience. With India adding close to 10 million active internet users every month, it’s estimated that each year more than 1.8 crore Indians search for CA services online.
These numbers are enough to highlight the importance of improving and enhancing the visibility of your CA practice online. So, as a practising CA, what can you do to stand out from the crowd and reach your target audience? Read on to find the answer.
1. Crafting a responsive and mobile-friendly website
A responsive website adjusts to the screen size of the device on which it’s viewed. India has a burgeoning smartphone market, with the number of estimated users expected to touch 442.5 million by 2022. According to search engine giant Google, 61% of users are unlikely to revisit a mobile site they had a problem accessing. Thus, as a practising CA, it’s imperative for you to have a responsive mobile-friendly website outlining everything related to your practice.
It’s best to outsource this work to professional web design companies. A high-quality responsive website design from an established and reputed firm could cost you anything between Rs.50,000 to Rs.1.5 lakh or more. This cost can be easily met with Bajaj Finserv Business Loan for Chartered Accountants. With a flexible repayment tenor, this CA loan ensures you get the required funds with minimal documentation.
2. Optimising for search engines
While a website is the gateway to your practice, lack of proper search engine optimization (SEO) will make you difficult to find online. 57% of B2B marketers say that the biggest impact of lead generation is that of SEO. However, SEO is neither a one-time activity nor follows any set formulae. It depends on a number of factors and just like site design and development, it’s essential to hire the services of a professional SEO team.
Roping in a top-notch professional SEO team is expensive and prices can go as high as Rs.5-6 lakh a year. However, the high cost can be easily met with Bajaj Finserv Business Loan for Chartered Accountants, which offers loan amount up to Rs.35 lakh.
This interest rate of CA loan is competitive and comes with a Flexi Loan facility whereby you can withdraw funds as and when required from an approved loan limit with interest being charged only on the amount utilised and not on the entire limit. This gives you the flexibility to use the money as per your requirements and also brings down the EMI.
3. Leveraging social media marketing
The number of social media users in India is expected to touch 370.77 million by 2022. The rising number of social media users provides a perfect opportunity for you as a practising CA to leverage social media platforms to reach out and engage with your prospective customers. It has been found that 71% of customers having good social media service experience are likely to recommend a brand/service to others.
Thus, as a practising CA you must leverage social media to your advantage to connect with new people and inform them about your services. There are various groups on Facebook and LinkedIn where you can meet potentially thousands of new customers. Regular engagement will help you generate new leads. Marketing on social media platforms, too, helps you improve visibility.
Professionals engaged in social media marketing can charge anything between Rs.50,000-75,000 per month to undertake marketing activities on prominent social media platforms. These costs, too, can be easily met with to apply for business loan for CA.
With pre-approved offers on this loan and others, availing finance is hassle-free and quick. Share a few basic details to know your pre-approved offer within seconds.
These numbers are enough to highlight the importance of improving and enhancing the visibility of your CA practice online. So, as a practising CA, what can you do to stand out from the crowd and reach your target audience? Read on to find the answer.
1. Crafting a responsive and mobile-friendly website
A responsive website adjusts to the screen size of the device on which it’s viewed. India has a burgeoning smartphone market, with the number of estimated users expected to touch 442.5 million by 2022. According to search engine giant Google, 61% of users are unlikely to revisit a mobile site they had a problem accessing. Thus, as a practising CA, it’s imperative for you to have a responsive mobile-friendly website outlining everything related to your practice.
It’s best to outsource this work to professional web design companies. A high-quality responsive website design from an established and reputed firm could cost you anything between Rs.50,000 to Rs.1.5 lakh or more. This cost can be easily met with Bajaj Finserv Business Loan for Chartered Accountants. With a flexible repayment tenor, this CA loan ensures you get the required funds with minimal documentation.
2. Optimising for search engines
While a website is the gateway to your practice, lack of proper search engine optimization (SEO) will make you difficult to find online. 57% of B2B marketers say that the biggest impact of lead generation is that of SEO. However, SEO is neither a one-time activity nor follows any set formulae. It depends on a number of factors and just like site design and development, it’s essential to hire the services of a professional SEO team.
Roping in a top-notch professional SEO team is expensive and prices can go as high as Rs.5-6 lakh a year. However, the high cost can be easily met with Bajaj Finserv Business Loan for Chartered Accountants, which offers loan amount up to Rs.35 lakh.
This interest rate of CA loan is competitive and comes with a Flexi Loan facility whereby you can withdraw funds as and when required from an approved loan limit with interest being charged only on the amount utilised and not on the entire limit. This gives you the flexibility to use the money as per your requirements and also brings down the EMI.
3. Leveraging social media marketing
The number of social media users in India is expected to touch 370.77 million by 2022. The rising number of social media users provides a perfect opportunity for you as a practising CA to leverage social media platforms to reach out and engage with your prospective customers. It has been found that 71% of customers having good social media service experience are likely to recommend a brand/service to others.
Thus, as a practising CA you must leverage social media to your advantage to connect with new people and inform them about your services. There are various groups on Facebook and LinkedIn where you can meet potentially thousands of new customers. Regular engagement will help you generate new leads. Marketing on social media platforms, too, helps you improve visibility.
Professionals engaged in social media marketing can charge anything between Rs.50,000-75,000 per month to undertake marketing activities on prominent social media platforms. These costs, too, can be easily met with to apply for business loan for CA.
With pre-approved offers on this loan and others, availing finance is hassle-free and quick. Share a few basic details to know your pre-approved offer within seconds.
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